:3: Super Ads for the Super Bowl

Once again the Super Bowl is upon us, this time featuring a rematch of the nail-biting 17-14 victory of the New York Giants over the then-perfect New England Patriots back in 2008.  It’s Boston vs. New York. Brady vs. (Eli) Manning. What could be better?

Well, the ads, of course.

While many of us consumers focus our calendars around birthdays, holidays or the first day of summer, advertising agencies revolve around Super Bowl Sunday.

It’s the one day of the year when agencies can be absolutely certain that record-breaking numbers of money-holding consumers, regardless of whether they like or understand football, will be huddled around the television.

As a sports fan, I hope the game is a good one. But as an Ad major, I’m hoping for some inspiring ads.

That being said, here are some of the funniest of all time:


And here is the price progression of a 30-second Super Bowl ad.

Since the advertising game is always changing, it will be interesting to see what sort of approaches we see from those willing to spend $3.5 mil. and up for 30-60 seconds of your time.


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